Senior Product Designer · 2018–2021
Prudential: rebuilding a mobile app's information architecture.
The app was not badly designed. It was badly organized, structured the way Prudential is structured rather than the way a person thinks about their own money.
Writing this one nowWhat it will cover
- What open card sorting actually surfaced, and why it was not what we expected.
- Two rounds of tree testing, including the round that told us we had over-corrected.
- Keeping the old structure alive as a side door, for people who already know what they own.
- Cutting a personalized home screen that tested well, for a structural reason.